Commerce Systems · Built by an Operator
Your website looks fine. Meanwhile, someone on your payroll is retyping quotes by hand, leads arrive after hours and go cold, and your ads spend against tracking that lies. StoreForge builds commerce systems that do that work — and every system we sell runs live inside businesses we own and operate ourselves.
Sound Familiar?
Most store owners we talk to don't have a design problem. They have a labour problem their website quietly created.
Someone you pay is retyping the same inquiry into a quote, then an email, then an invoice. Every week. It never shows up as a line item — but it's paid for every month.
Buyers research at night and on weekends. If your site can't answer a question or take a quote request, that lead cools off — or finds someone whose site can.
Double-counted GA4 conversions, misfiring tags, broken conversion tracking. Your ad platform optimizes toward bad data, and you pay for its confusion.
You paid for a website. You kept all the manual work. And you're not entirely sure you'd own the thing if you ever wanted to leave.
Drag the sliders to your reality. This is an estimate, not a measurement — the Discovery Audit replaces it with your real number.
Estimated annual staff time on work a platform could absorb
$7,800
per year, every year
5 hours of staff time per week
+ every after-hours lead that never got a reply — unmeasured, and usually the bigger number.
Get your real number — book a callFree 30-minute call. No pitch deck.
The Difference
Founded by an operator who runs multiple commerce businesses — specialty food retail, fragrance distribution, industrial supply.
Nothing is theoretical. The catalog engineering, wholesale infrastructure, tracking systems, and AI assistants we deliver run our own revenue every day.
We don't experiment on your business. We hand you what already works on ours.
What every engagement includes
Services & Rates
We're Shopify-first — including Shopify Plus — because it's the platform we operate our own ecommerce businesses on, but we work across commerce platforms and build from scratch where the job calls for it. All prices in CAD.
Before you spend real money, we study your business the way an industrial engineer studies a production line — where information enters, who touches it, how many times it's re-keyed, and what every touch costs.
You receive a written findings report with a prioritized fix list and fixed-price quotes — yours to keep whether you hire us or not.
From $1,950
For stores that work but underperform. Surgical, fixed-price packages.
GA4 conversion tracking rebuilt end-to-end · disapproved Merchant Center products fixed at the root · structured data built for how buyers and AI assistants search now.
$8,500 – $27,500 fixed after audit
For businesses whose website should be doing real work: taking orders, generating quotes, serving wholesale accounts.
Anchor case: a 1,500+ SKU fragrance platform with wholesale net-30 billing and an AI scent advisor — built and operated in-house.
From $30,000 typically $30K–$60K
For companies where digital is infrastructure — or should be.
Anchor cases: a platform rescue for a retailer trapped in a vendor's multi-tenant system · a five-language WhatsApp ordering agent in production.
Work
These aren't client logos we touched once. They're businesses we own, operate, or rescued — which means every system below is accountable to real revenue, not a case-study PDF.
1,500+ SKU fragrance retail and wholesale platform. Custom theme architecture, landed-cost catalog engineering across 80+ brands, wholesale accounts with net-30 terms, and an AI scent advisor trained on the live catalog. Built from zero to launch-ready in under 90 days.
Launching August 2026Specialty halal foods retailer, D2C + B2B. Full tracking rebuild, Merchant Center rescue from mass disapprovals to near-full approval, pricing-ladder redesign, lifecycle email flows, and search campaigns built on validated templates. The living lab where our Optimize packages were forged.
ghaforifoods.com →Automotive refinish supplies e-commerce platform — brand identity, storefront, and a 7,000+ product catalog architecture, taken from design through build to a successful sale of the business. Proof that what we build holds value beyond our own hands.
refinishmall.com →A retailer discovered its "custom platform" was a tenant seat in a vendor's multi-tenant system — with critical compliance gaps and no path to ownership. We audited the platform, documented the risks, and architected a hybrid rebuild: commerce storefront + ERP + custom industry tooling. Client details confidential.
A production ordering agent that takes customer orders over WhatsApp in English, Dari, Farsi, Arabic, and Urdu — built for communities that don't shop through web checkouts. Deployed and tested in a live retail business.
About
StoreForge exists because of a pattern its founder kept living through: hire an agency, get a pretty website, keep doing all the real work by hand.
Hikmat Ghafori runs commerce businesses — food, fragrance, industrial supply — and built StoreForge's systems to run them: the tracking that stops ad waste, the catalogs engineered down to landed cost, the wholesale portals that bill on terms, the AI assistants that answer at 9 PM when staff have gone home. StoreForge productizes those systems for other operators.
StoreForge · Toronto & the GTA, Ontario · Serving clients across Canada and the United States
Questions
Yes. We're Shopify-first because it's what we run our own businesses on, but we work across commerce platforms and build from scratch when the job calls for it — including rescuing businesses off platforms they don't control. The Discovery Audit is platform-agnostic by design.
Optimize packages: 1–3 weeks each. Builds: typically 8–10 weeks. Transform engagements: 12–16 weeks. The audit itself delivers its findings report within 10 business days. Every quote comes with a written timeline tied to milestones.
Hire one if you want an account manager. Hire us if you want the person who scoped your project to be the person who builds it and answers the phone after launch. Bigger agencies sell process; we sell systems we already run on our own revenue.
That's what Tier 1 is for — fixed-price packages from $1,950 that fix one thing properly. And if the audit shows you need less than you thought, we'll tell you that in writing. Recommending the smaller scope when it's right is a standing policy, not a slogan.
Outright. Code, content, data, accounts — documented and transferable on handoff. No proprietary platforms, no hostage situations. We've seen what happens to businesses whose vendor holds the keys; it's why this is non-negotiable for us.
You keep everything: the findings report, the cost model, the prioritized fix list, and the fixed quotes. Take it to another builder if you like — it's yours. And the $2,950 is credited in full if you come back within 60 days.
Contact
One conversation. No pitch deck, no discovery-call theatre — bring your store, your numbers, or just your frustration, and leave with a straight read on whether we can help.